Chocolate Diamonds® FAQ
Chocolate Diamonds are Le Vian’s brand of brown or golden-hued natural diamonds, carefully selected for their rich deep colors. Only natural diamonds that meet Le Vian’s exacting standards of clarity, quality, cut, and color will be worthy of the name Chocolate Diamond®.
In a word, pressure. The diamonds are formed deep in the earth where they are subjected to an
incredible amount of heat and pressure. This causes the crystal lattice to distort in such a way
that the stone absorbs light in the blue region of the spectrum. The resulting reflected color you
see is anywhere from a light champagne to a rich cognac to the deep-colored stones we call
Chocolate Diamonds®.
Visit one of Le Vian’s authorized retailers to ensure that you are purchasing authentic Le Vian Chocolate Diamonds jewelry. For a full list of authorized retailers near you, visit Le Vian’s home page and click on the “Retailers” button on the top of the page. If you have any questions about retailers or whether a jewelry piece is authentic Le Vian, please contact Le Vian’s customer service at 516-466-7200 or customerservice@levian.com
Le Vian provides a guarantee in writing that their diamonds are genuine. You never need to
worry about getting an imitation or artificial stone when you buy a certified Chocolate Diamond®
from one of Le Vian’s authorized retailers. Also, if you buy a stone of 1/2 carat or larger, it will
be laser-inscribed with the Chocolate Diamonds® brand on the girdle.
According to Rio Tinto, the mining company that owns the Argyle mine where Chocolate
Diamonds come from, fewer than 1% of all polished diamonds produced in the world qualify as
Chocolate Diamonds®. And the larger stones are even rarer. For example, you can find one-carat
white diamonds everywhere, so they’re hardly unique. But Chocolate Diamonds® of 20 points (1/5
carat) or larger are 10,000 times rarer than white diamonds. No wonder they’re in such demand.
There’s a trend these days to “dressing down” and not being so ostentatious with flashy jewelry.
The trouble is, those traditional white diamonds can look a bit too showy, too sparkly. And a lot
of colored diamonds are simply beyond the reach of most people. Chocolate Diamonds® — with
their earthy, golden tones — perfectly suit the needs and desires of those who want something
they can wear with any outfit and any occasion. They are the most affordable fancy colored
diamonds you can find.
Yes! When you purchase Le Vian Chocolate Diamonds jewelry, or any Le Vian jewelry, you can rest assured that the components have been responsibly sourced. Le Vian has committed to and is independently audited against the Responsible Jewelry Council (“RJC”) Code of Practices – RJC is the leading industry organization that sets international standards for responsible business practices for diamonds, gold and platinum group metals. The Code of Practices addresses human rights, labor rights, environmental impact, mining practices, product disclosure and many more important topics in the jewelry supply chain. Le Vian joined the RJC in 2013 and became a certified member in 2015 after undergoing an extensive audit of its entire operations against the RJC Code of Practices. Since then it has worked with industry leaders to maintain and continue its efforts of responsible sourcing, including diamond sourcing. Le Vian stays committed to these standards and continuously implements best practices and continues to audit against the RJC Code of Practices. Visit Le Vian’s CSR link to learn about all of our corporate responsibility standards.