Until about the turn of the millennium, the world of natural fancy-colored diamonds was mainly limited to the rich, who could afford to pay extraordinary prices for yellows, pinks and reds. But all that has changed. When Le Vian® started popularizing Chocolate Diamonds® — and taking advantage of their affordability due to being under-appreciated — millions of collectors could become owners of jewelry with fancy color diamonds. Meanwhile, the Chocolate Diamonds® that Le Vian® sold 15 years ago have more than tripled in price, though they’re still a fraction of the cost of the standard white diamond. And through Le Vian’s trade-up policy, buyers are able to upgrade from Chocolate Diamonds® to the more expensive and rarer varieties of natural-color diamonds such as yellows, greens, blues and pinks.